Since Google+ launched a few years ago the overall general consensus was that Google+ was not something to be taken seriously when compared to the heavy weights of social marketing such as Facebook, LinkedIn, Twitter and when done right Instagram.Basically Google+ was treated and is still being treat as a ghost town in the eyes of many big and small businesses.Over time though it has become clearer why businesses no matter how big or small should start taking Google+ seriously. There are now over a billion Google accounts that are enabled for Google+ and out of these accounts more that 360 million are active Google+ users. The +1 button is now clicked on average 5 billion times each day.Now when you compare these stats to those of Facebook that has 1.2 billion monthly activer uses these stats are small in comparison but Google+ is still the new guy in town and these numbers are far from ghost town figures.What is important for business owners to realize is that these numbers are growing 30% annually and that means as these numbers increase the time is now to start building a solid foundation on Google+ as the momentum builds for this social network.If you drag your feet too long you may find that your competitors have already laid a
solid foundation of their own and have built a strong social presence and in turn will make it a very difficult situation for your own business to overcome.Right now you have a golden opportunity to create a solid social presence for your own business on this growing social network that all signs show is going to be the social network powerhouse of the future.Lets take a look as to why businesses are now starting to take Google+ so seriously.1. The Google+ Business PagesNot only can you get a personal Google+ page you can create a business page as well that you can use to attract followers to and this alone has 3 distinct advantages…A. SEO: Your page rank for your business page will grow as you attract more followers that are actively engaging with your business or brand and this in turn impacts the ranking of your main business website and this increases your whole online visibility.B. AdWords Ads: Once you attract 100 followers to your business page you will start receiving social proof endorsements automatically on your AdWords ads. This in turn means more click throughs on your ads than can lead to lower ad cost for you.C. Free Advertising: When you create a business page on Google+ this gives you a high visible ad so to speak in the Google searches. It shows information related to your business page as well as social proof data like the number of followers you have for example.2. SEOI know I mentioned SEO earlier but SEO deserves more attention because SEO is not restricted just to the business pages of Google+ because your activities on the network will impact your Google search engine visibility.For example your activities are now one of the factors on how your personalized results are created. If someone is following your business page on Google+ the odds are increased significantly that they will see your content that you have created or have given a +1.Content creation will fall under Google Authorship and we will go over this further in
the article.The number of followers you can attract and your search engine visibility work hand in hand and affect the amount of traffic that Google will send your way.Many businesses have not grasped this powerful aspect of Google+ but its just a matter of time before they do and the earlier the better.The businesses that are able to understand the power of Google+ sooner rather that later will have a huge advantage over their competitors.3. Traffic Traffic TrafficThere are two ways to grow your traffic and that is direct and indirect.Direct traffic is about sharing your content through Google+ which results in traffic
generated to your website from your followers and the traffic that is generated from your followers resharing your content with their followers and so forth.Indirect traffic is gained from direct traffic but also from you becoming more visible in the search engines as your content becomes more poplulated on Google, you in turn gain more traffic to your websites and social networks as more and more people see your content.4. Google AuthorshipThe power of Google+ really appears when it comes to Google Authorship. Your Google+ profile provides you with an online identity that can be associated with all your content that you provide.What happens is your profile picture is displayed next to your content in the search
engine results and when your content appears with your profile picture it can increase your click through rate.Another thing Google Authorship does is raise your online presence and helps attract more people to follow you on Google+.A profile picture next to your content reinforces your authority and influence on those that are following your. It can also persuade someone to start following your that
wasn’t already.5. Targeted CommunicationCommunicating through email has become decreasingly effective with social marketing.
More and more people are wishing to communicate through social channels and for businesses this is a vital.This allows businesses to be more personable and stay on top of negative feedback to increase customer satisfaction and show that they really care about their customers.When you are able to increase your business presence to your customers you are able to build a stronger relationship with your customers, your followers and your prospects.This can lead to brand loyalty and a raving fan base for your products which no amount of money can buy.With Google+ you are able to communicate with your followers in a very targeted manner throught the use of circles.You can separate your followers for example as one circle is for existing customers, another circle for prospects, another circle for business partnerships, and so forth.You can create as many different circles as you choose and post to each circle with different content that will be appropriate for that particular circle.Another tool to utilize on Google+ is Hangouts. Hangouts will allow you to chat live
or have video chat sessions with other Google+ users.Many businesses are already taking full advantage of this powerful business building tool with phenomenal results. They are building strong relationships and brand loyalty and also using it to communicate with long distant co-workers.Let me leave you with this powerful example.Imagine you see two ads for an item that you wish to have. One ad shows you social proof by having over 20,000 followers and the other has no social proof or if they do its a far less number of followers.Be honest with yourself, which one are you more like to go with? Which one are you likely to trust more? Which one seems to have more credibility? Which one are you more than likely to click on?Now one more question… which position as a business owner would you prefer to be in?I think you are starting to see the advantages that Google+ can give you and how important it is not to be left behind. Those individuals and business owners that make Google+ a central part of their social marketing strategy will be the winners in the long run.As your followers grow so will your online influence and visibility… as stated earlier they both work hand in hand.
Are You Taking Google+ Seriously?
BBA: How Can a Degree in Marketing Help in Your Career?
Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard subjects of management but the core focus is on marketing and advertising. Marketing is an important social process for any company as it helps them target the right and intended audience. It doesn’t mean selling but instead consists of economic activities like production of goods, merchandising function, physical distribution of goods, and many other supportive functions. It prepares a firm to act in times of distress and the individual is trained in how to undertake crucial tasks such as competitor analysis.What does the course teach?Marketing management deals with applying principles of management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing the marketing is very important for any business. Every aspect including financial services like loans and banking require marketing. Through BBA students learn business processes and practices and understand how economics works in the world marketplace. It benefits the students by giving practical training in management which can help them to adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives and salary package and is therefore a preferred choice of career.Some of the subjects that the course teaches are:Organizational behaviourPrinciples of ManagementBusiness CommunicationMarketing ManagementMarketing ProcessMarketing EnvironmentTargeting and PositioningProduct ManagementBrand ManagementHR managementFinance managementPricingDistribution ManagementMarketing Information systemsConsumer BehaviourMarketing ResearchCustomer Relationship ManagementInternational Marketing ManagementThe course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry ranging from media to automotive or fashion. You can also opt for a job in private or public sector as everything requires marketing. Marketing also teaches you how to understand consumer behavior according to which the company changes their strategy.What is the scope of BBA Marketing in India?Students who have graduated with a marketing degree, they can make a career in sales as an executive or go into research analysis. The course usually requires students to write a thesis or a dissertation which can help in higher studies. You can opt for a generic or a specialised Masters in Business administration. Marketing is also offered as a specialised subject in masters. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to be use new business strategies and strategic tools, technology and processes and adapt to new situations.The research that you do in your bachelors can also helpful market analysis and studying the fluctuating market and making a strategy according to it. After their bachelors in business administration, some common careers may include the following:Sales managerPromotions managerPublic relations managerAdvertising managerMarketing managerMarketing strategistBrand managerPR specialistMarketing managerAdvertising professionalMarket analystSource by Stratford University
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Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.